Affiliate Marketing For Lenders
This Podcast is for consumer lenders who want to grow their affiliate marketing programs. It’s hosted by Carlos Caro, a successful marketing agency founder and former fintech executive. Prior to founding New Market Growth, Carlos was a General Manager and Head Of Business Development at Credit Karma, Head of Customer Acquisition at Caribou, and a former leader in Capital One’s credit card business. NMG focuses on helping lenders build and optimize affiliate programs, and Carlos is here to share how to do it yourself. Subscribe to this Podcast to hear from Carlos and other industry leaders as they demystify what it takes to win the affiliate marketing game.
Listen on:
Episodes
Tuesday Sep 03, 2024
Tuesday Sep 03, 2024
Episode 004: Today, we tackle two simple, but important questions. The first: “What affiliates should I partner with?” And the second, “Where should I host my targeting model?”
We cover:
How to build a list of potential affiliate partners
Why “getting in” isn’t an easy as you think
How to build a pitch for potential partners
Where to host your targeting model
Guiding principles for targeting model development
Timestamps:
(00:43) Outline of today's episode
(04:25) Building a list of potential partners
(09:25) Why getting into publishers isn't easy
(14:15) Crafting your pitch 18:18 Hosting your targeting model
(18:18) Hosting Your Targeting Model
(22:20) Targeting model platforms
(36:56) Guiding principles
(41:45) Wrap up / final thoughts
Where to find Carlos:
LinkedIn
Twitter/X
References:
Credit Karma Lightbox
https://www.creditkarma.com/about/commentary/credit-karma-welcomes-team-bitmatica
Monevo
https://www.monevo.com/us
Eagle Data
https://www.eagledata.biz/
https://medium.com/@carlos.ny/a-chat-with-travis-broad-ceo-at-eagle-data-a6409c6683a7
MoneyLion
https://www.insidermonkey.com/blog/moneylion-inc-nyseml-q1-2024-earnings-call-transcript-1299056/
Find Us:
Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.
Sunday Aug 04, 2024
Sunday Aug 04, 2024
Episode 003: Today, we tackle a big, foundational question. “Why should I bother promoting my lending products in affiliate channels?”
We cover:
Size of publicly traded affiliate networks
How many consumer loans are opened per year on affiliate networks
Why your CMO, CPO, CRO, and CFO should care
A 60-second elevator pitch for your CEO
Timestamps:
(00:43) Why Invest in Affiliate Marketing?
(01:22) Affiliate Channel Scale From Public Filings
(05:08) What % Of Acquisition Volume Comes From Affiliates?
(06:14) Convincing Your Org to Invest in Affiliate Marketing
(08:01) Benefits for Different Departments
(13:06) Selling into your CPO or Strategy Head
(14:44) Selling into your CRO
(16:42) Selling into your CFO
(18:15) Building Exceptional Buying Experiences
(20:42) Conclusion and Summary Pitch
Where to find Carlos:
LinkedIn
Twitter/X
References (affiliate marketplace public filings):
Credit Karma
https://investors.intuit.com/_assets/_719de469f18090d69a0faddc62c8f705/intuit/news/2024-05-23_Intuit_Reports_Strong_Third_Quarter_Results_and_1188.pdf
Experian
https://www.experianplc.com/content/dam/marketing/global/plc/en/assets/documents/results-and-presentations/2024/experian-roadshow-jan-to-mar-2024.pdf
NerdWallet
https://investors.nerdwallet.com/news-releases/news-release-details/nerdwallet-reports-first-quarter-2024-results
Lending Tree
https://investors.lendingtree.com/static-files/6091a1b9-f0c2-4d4e-b6c0-990085edb7a5
QuinStreet
https://investor.quinstreet.com/static-files/726eb814-7f4e-47ee-9d01-5a200817a027
MoneyLion
https://investors.moneylion.com/news/detail/122/moneylion-announces-first-quarter-2024-results
Find Us:
Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.
Tuesday Jul 09, 2024
Tuesday Jul 09, 2024
Episode 002: In this episode, we describe affiliate marketing for lenders with tangible examples. From there, we talk through the dynamics of the affiliate game and how affiliate partnerships are structured. This provides a baseline 101 for anyone unfamiliar with the topic, and a recap for those who are more familiar with this space.
Additionally, we discuss:
What mindset to bring to the game
Our super-lever: approval rate
Notes for performance marketers new to affiliates
Timestamps:
(00:00) Introduction
(01:04) Exploring Affiliate Coverage In Google Results
(03:15) Behind the Scenes of Affiliate Marketing
(05:49) Affiliate Deal Structures and Dynamics
(10:40) Optimizing Conversion Rates
(17:09) Our Super-Lever: Approval Rate
(24:00) Cautions for Performance Marketers
(26:55) Recap and Final Thoughts
Where to find Carlos:
LinkedIn
Twitter/X
Find Us:
Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions you'd like me to address in a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.
Thursday Jun 20, 2024
Thursday Jun 20, 2024
Banks spend billions of dollars per year advertising in affiliate channels. It’s a complex, high-stakes game, and I’m here to guide you through it. If you’re a lender that wants to grow your affiliate program, you’re in the right place.–In today's episode, we discuss:Who this Podcast is for
What we'll talk about in future episodes
Why affiliate marketing is important
My professional background
Why you should (or shouldn't) listen to me
–Where to find Carlos:
LinkedIn
Twitter/X
–Find Us:Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions you'd like me to address in a future episode), send me a note on LinkedIn or Twitter/X.
(00:00) Introduction to Affiliate Marketing for Lenders
(00:36) Target Audience and Relevance
(01:24) Winning in Affiliate Marketing
(04:41) Carlos' Background and Expertise
Thursday Jun 20, 2024