E005 - Levers

Episode 005: Today, we discuss the marketing levers lenders have at their disposal to improve the performance of their affiliate marketing campaigns.

 

We’ll discuss levers in the following categories:

• Eligibility
• Impressions/placements
• Click-through rate
• Application rate
• Approval rate
• Funding rate
• CPA/Payouts

 

Timestamps:

(00:54) Recapping previous episodes
(01:50) A big misconception
(03:02) Key levers
(09:30) CTR
(18:37) Application rate
(21:35) Approval rate
(27:09) Funding rate
(29:49) CPAs / payouts
(31:43) Conclusion and final thoughts

 

Where to find Carlos:

• LinkedIn
• Twitter/X

 

References:

Click-through rates by ad rank/placement on Google:
https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/

Outline of levers discussed in the show

https://medium.com/@newmarketgrowth/your-affiliate-marketing-levers-9f98092ab37b

 

Find Us:

Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.