E003 - Why Play

Episode 003: Today, we tackle a big, foundational question. “Why should I bother promoting my lending products in affiliate channels?”

 

We cover:

• Size of publicly traded affiliate networks
• How many consumer loans are opened per year on affiliate networks
• Why your CMO, CPO, CRO, and CFO should care
• A 60-second elevator pitch for your CEO

Timestamps:

(00:43) Why Invest in Affiliate Marketing?

(01:22) Affiliate Channel Scale From Public Filings

(05:08) What % Of Acquisition Volume Comes From Affiliates?

(06:14) Convincing Your Org to Invest in Affiliate Marketing

(08:01) Benefits for Different Departments

(13:06) Selling into your CPO or Strategy Head

(14:44) Selling into your CRO

(16:42) Selling into your CFO

(18:15) Building Exceptional Buying Experiences

(20:42) Conclusion and Summary Pitch

 

Where to find Carlos:

• LinkedIn
• Twitter/X

References (affiliate marketplace public filings):

 

Credit Karma

https://investors.intuit.com/_assets/_719de469f18090d69a0faddc62c8f705/intuit/news/2024-05-23_Intuit_Reports_Strong_Third_Quarter_Results_and_1188.pdf

Experian

https://www.experianplc.com/content/dam/marketing/global/plc/en/assets/documents/results-and-presentations/2024/experian-roadshow-jan-to-mar-2024.pdf

NerdWallet

https://investors.nerdwallet.com/news-releases/news-release-details/nerdwallet-reports-first-quarter-2024-results

Lending Tree

https://investors.lendingtree.com/static-files/6091a1b9-f0c2-4d4e-b6c0-990085edb7a5

QuinStreet

https://investor.quinstreet.com/static-files/726eb814-7f4e-47ee-9d01-5a200817a027

MoneyLion

https://investors.moneylion.com/news/detail/122/moneylion-announces-first-quarter-2024-results

 

Find Us:

Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.