E002 - The Game

Episode 002: In this episode, we describe affiliate marketing for lenders with tangible examples. From there, we talk through the dynamics of the affiliate game and how affiliate partnerships are structured. This provides a baseline 101 for anyone unfamiliar with the topic, and a recap for those who are more familiar with this space.

 

Additionally, we discuss:

• What mindset to bring to the game
• Our super-lever: approval rate
• Notes for performance marketers new to affiliates

Timestamps:

(00:00) Introduction

 

(01:04) Exploring Affiliate Coverage In Google Results

(03:15) Behind the Scenes of Affiliate Marketing

(05:49) Affiliate Deal Structures and Dynamics

(10:40) Optimizing Conversion Rates

(17:09) Our Super-Lever: Approval Rate

(24:00) Cautions for Performance Marketers

(26:55) Recap and Final Thoughts

 

Where to find Carlos:

• LinkedIn
• Twitter/X

Find Us:

Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions you'd like me to address in a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.